During the 2015 migration crisis in Europe, media outlets framed migration through different lenses: security, humanitarian, economic, and cultural. This selective framing influenced public perception by highlighting either the dangers posed by migrants or the human costs of migration. For instance, some outlets emphasised security concerns, citing potential terrorism or increased crime rates, while others focused on the humanitarian aspect, showcasing the plight of refugees fleeing war or persecution.

Media plays a crucial role in shaping public discourse on migration through agenda-setting. By focusing on specific events, national debates, and politicians' rhetoric, the media can elevate migration as a priority issue, influencing public opinion and policy responses. For example, extensive coverage of migrant-related incidents like boat capsizes or border clashes can temporarily push migration to the top of the public agenda, impacting policy decisions.

Sensationalized reporting in EU media regarding migration often exacerbates fear and prejudice. Through exaggerated language, imagery, and selective reporting, migrants are portrayed as a threat, leading to increased support for anti-immigrant policies or social unrest. For instance, sensationalistic headlines and imagery depicting migrants as invaders or criminals can evoke strong emotions and shape public perception. Examples include the coverage of the 2015 Cologne attacks and the portrayal of "Migrant Caravans" in 2018.